Farofa is a beloved Brazilian side dish, typically made with toasted manioc or corn flour combined with fresh ingredients. For Trifarofa Panco, the brand introduced a distinctive formula that blends three types of flour — manioc, corn, and rosca (a flour made from dried, crushed bread) — resulting in a product with a unique flavor and remarkable crunchiness.

 

/ Challenge
The main challenge was to create an engaging visual identity that would connect with the target audience while clearly communicating the product’s differentiating qualities.

 

/ Solution
The design strategy focused on enhancing appetite appeal and highlighting not only the packaging but also the sensory experience of the product itself. The visual concept draws from the warmth of homemade cooking and rustic aesthetics, using textures and colors that evoke authenticity and flavor. The communication reinforces the idea of “three” — positioning Trifarofa as a bold and appetizing choice at the table. Trifarofa Panco. The triple of flavor, the triple of crunchiness, the triple of compliments at the table.​