Christmas is a season of connection and generosity — a time when people come closer together, share gifts, and create moments to remember. With this spirit in mind, Panco’s Christmas campaign was designed to celebrate the emotions that make the season special.

/ Challenge
To create a visual identity that conveyed the “magic” of Christmas while highlighting the brand’s festive product line.

/ Solution
The campaign translated this spirit into colorful, heartwarming visuals that emphasized each product’s packaging and color palette. Through playful compositions and illustrated scenes of affection, the concept brought to life everyday gestures of love and kindness — from sharing smiles to giving hugs. Centered around the phrase “The best gift is…”, each piece invited people to celebrate togetherness, emotion, and the joy of giving.

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The best gift is to make others smile.

The best gift is to hug very tight.

The best gift is being together.

The best gift is to declare your love.

The best gift is to surprise who we love.

 

Get inspired and live the best moments.

Team

Packaging: Michelli Rodrigues

Texts: Carla Cole

Photos: Estúdio Fuê

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