For Panco, Easter is as meaningful as the holiday season — a moment of warmth, sharing, and strong market presence. Alongside the iconic chocolate easter eggs, the pane di pasqua, an Italian-inspired sweet bread similar to the traditional Christmas panettone, stands out as a seasonal favorite.

 

/ challenge
To create a visual identity that celebrated Easter while integrating Panco’s flagship products alongside the featured Pane di Pasqua.

 

/ opportunity
The campaign design embraced light, sunny tones and natural textures such as wood, evoking the essence of Easter gatherings. The Pane di Pasqua and its packaging were placed at the center of attention, supported by the brand’s most beloved products subtly positioned in the background. The phrase “Celebrate Easter with the whole Panco family” reinforced the idea of unity, tradition, and the comforting presence of Panco at family celebrations.