Christmas is one of most awaited holidays in Brazil and, with it, comes a very appreciated delicatessen, the panettone, a sweet bread of italian origin with soft dough and a characteristic flavor. At this time of the year, Panco launches its very especial line of panettones, each year with new flavors and new packaging.

For this year, the packaging idea was to show creative and fun ways to serve and consume Panco's Panettone. Following the same creative path for the campaign, we chose to emphasize the appetite appeal of the images, displaying different versions of them, associating with the message of the text: Reinvent the taste of the holidays. Get inspired!

Team

Packaging: Michelli Rodrigues

Texts: Carla Cole

Photos: Estúdio Fuê