With a classic approach, the packaging design of the Panco Pane di Pasqua line gained a sophisticated language with dark colors and more elaborate elements. In contrast to the packaging, but maintaining its visual signs, the campaign's visual identity features vibrant and warm colors, keeping the product photo in the foreground, adding prominence to the promotional materials. The motto of the campaign is "Easter is much more delicious with Panco".

Team

Packaging: Marcia Souza

Photos: Team Créatif Brasil