Every year, the arrival of Panco’s traditional Panettones signals the beginning of one of the most cherished seasons on the calendar: Christmas. To make the occasion even more festive, the brand launches its Holiday Kits, available in three sizes, each carefully assembled with a curated selection of Panco products that embody the warmth and joy of the season.

/ Challenge
To design three packaging variations for the Holiday Kit line, creating a festive and celebratory visual identity that aligned with the look and feel of that year’s Panettone collection.

/ Solution
The design drew inspiration from the most distinctive visual elements of the Panettone packaging, ensuring consistency across the brand’s seasonal portfolio. A rich color palette evoking Christmas traditions was paired with playful details and the beloved Panco mascot dressed as Santa Claus. The result is a cohesive, vibrant identity that captures the joyful essence of the holidays while reinforcing brand recognition across product lines.